Over an academic year, I, along with two other students, led an incredibly talented group of our peers to create an integrated marketing campaign with the goal of increasing the overall perception of hot dogs nationwide. This is a link to our final campaign book, carefully outlining all of our plans. We presented this plan in front of three judges at a district level, where we were awarded first place. We then placed 15th nationally out of over 125 teams. Most recently, we won an ADDY for the copywriting in our campaign book.
Christine Melvin 